How to start your future career in digital marketing ?

How to start your future career in digital marketing ?

Working in the field of e-marketing has become one of the most enjoyable professions, because it relies heavily on creativity, thought and diversity. And because you will meet a lot of interesting people in all fields; It also gets you to deal with a lot of different clients.

Despite its wide popularity now, many do not know the jobs in the field of e-marketing. and what is the best job for them; Therefore, this article aims to get acquainted with the different jobs in the field in order to choose the best; It also displays the skills you need to work in the field of e-marketing.

What skills do you need to work in the field of e-marketing?

1. The way of thinking should be different, outside the box and creative.
2. To have knowledge of the product or service that you are working on first, and you can develop that with a lot of training, thinking and learning the basics of e-marketing.
3. Read many articles in the field of e-marketing from experts in this field, such as "Neil patel" and videos from famous educational sites such as: Lynda.com - Udemy, and acquiring a lot of information and skills in order to provide you with faster learning, and your opportunity will be greater in companies that want employees in e-marketing.

What is the meaning of e-marketing?

E-marketing includes the process of marketing and promoting products and services on the Internet; With the rapid development and progress of marketing and the multiplicity of types of products and services, many e-marketing jobs have emerged in order to facilitate for each employee the specialization that suits his skills and experience.

Therefore, we will explain all the jobs that are in high demand in the field of e-marketing; We will also explain the difference between each function:

What jobs are required in the field of e-marketing?

There are many jobs and terms in the field of e-marketing, but we will explain the most demanded specializations in the labor market, and the difference between each job, in order for you to have sufficient knowledge of all jobs, to save you from searching a lot for the specialty that suits you.

1- Social media specialist

One of the most famous jobs in the field of e-marketing, and he is responsible for all social media platforms, including social media strategies and plans, communicating with customers through the social networking sites in which he works, especially (Facebook, Twitter, Instagram), and using analytics to understand how customers interact with the product.

He also creates advertising campaigns by writing good content that attracts new and existing customers.

2- Social media moderator

It is specialized in supervising and responding to all comments and messages pertaining to all social media platforms, and this includes relieving the social media specialist of work tasks, focusing on them, and the purpose of acquiring sufficient time to respond quickly to customers, and respecting time; This job is one of the distinguished jobs that you can start with, and learn a lot from it in order to become a successful social media employee who performs many tasks.

3- Online Advertising Specialist

Is the person who specializes in advertising on social media platforms; It is currently the most important part of the social media, as it is responsible for building and implementing advertising campaigns on all platforms, such as: (Facebook, Twitter, Google, Instagram, and (snapchat) in addition to monitoring and reviewing the performance of all advertising campaigns, creating weekly and monthly reports, and determining the direction of the PPC (Pay-per-click) and identify improvement opportunities with focus on objectives and their achievement.

4- content writer

Simply, he is the person who reformulates the content in a different way, writes good content that includes topics related to more than one field, writes marketing content on social media pages, and also articles in blogs and forums, to promote products and services.

Also, do simple keyword research for your headlines before writing content, and use SEO tips to increase site traffic; It can also update the site's content to be compatible with search engines.

5- Content creator

He is the employee who creates the infrastructure for a long-term relationship by writing content based on new information and sources of benefit, in addition to advice, and he does this by writing articles or writing long and useful content that helps audience.

6-copy writer

He is simply the person who is able to convince you with his style in the fewest number of words in a simple and appropriate manner. The Target audience of the company, and its goal is to increase the sales of a specific product or several products for the same brand, and to make scripts for TV ads, headlines, and Slogan.

7- Search Engine Optimization (SEO) Specialist

The SEO Specialist is the one who performs site tests, collects data analysis and results, and determines trends to achieve maximum revenue for the company by tracking and analyzing the site and improving search engine rankings on the pages, developing and implementing a link building strategy within the articles you write, and conducting Continuous search for appropriate keywords for the site, its ranking in search engines, and search for attractive and new content, to achieve complete success in search engine results.

8- Google Ads Specialist

The Google AdWords Specialist is responsible for forming effective strategies for paid advertising campaigns, following up on all search platforms, such as: (Google AdWords, Google Display and YouTube Ads), in addition to participating in keyword selection, audience targeting, budget control, and bid coordination. To get a better return on investment, keep up with the trends of PPC (Pay-per-click) and (Search engine marketing) SEM.

9- Digital marketing specialist:

The digital marketing specialist is the person responsible for developing the strategies used in e-marketing from the company's products and services on the Internet; This is done by compiling various promotional campaigns on the Internet and e-mail campaigns to spread a message about the company, conducting plans, strategies and research to discover other ways to reach new customers via the Internet, managing all social media platforms and SEO, and includes all of the above functions and specializations of e-marketing.

10- Digital marketing manager

In order to reach this stage, you must have a strong understanding of marketing tools and strategies, and be able to lead integrated e-marketing campaigns from idea to implementation. Where the e-marketing manager plans, implements and monitors e-marketing operations, including SEO - Email marketing - social media platforms, in addition to collaborating with agencies and other vendor partners, and of course measuring the performance of all e-marketing campaigns.

Conclusion  :

After knowing the important and most demanded jobs in the field of e-marketing and the difference between each major in order to make the right decision in knowing the most suitable job for you in the future, you must now study well and develop yourself to reach the job that suits you.

Of course, it is necessary to coordinate and adjust your account on Linkedin, in order to bring you the many job opportunities in the specialty that you want in the field of e-marketing, because work in the field of e-marketing is based on the many relationships between people.